The Power of Retail Design: A Step-by-Step Guide to Increased Profits Through Strategic Retail Design. Mark Muller. Guru Shop Design, 2009. 9780980632118. 2009

THE POWER OF RETAIL DESIGN is the culmination of almost 20 years experience in retail design by Australian industry expert Mark Muller who explains the time-tested principles of retail design along with many of his own specially developed retail concepts. Mark lays bare the secrets, tips & tricks that he has learned throughout his career for all shop owners to benefit. Learn how store design works and how you can avoid common mistakes that cost retails in lost sales. Readers will learn how to increase sales through floor layout, decor, signage & graphics, lighting and display design.
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